Wondering what marketing tactics like “Impulse buying” has to do with the optimization of your environment and productivity? A lot actually, come on let’s find out how.
What is impulse-buying?
When you go to the supermarket to buy food for the “healthy diet” you plan on, your willpower is met with the lightning bolt of “impulse marketing”. When you see things that are displayed strategically, you start imagining a need for them.
An excellent example of optimizing your environment is how coca-cola gets 45% of its sales from the end of the aisle. Here you see how visual stimulation and placing of things in strategic ways (eg- accessible, at eye-level) can trigger you to take certain actions.
Optimize your environment to increase productivity
Let’s start with the space you spend the majority of your time in. Like your room. Divide the space in your room into tasks you want to do. We simply use the above formula of visual stimulation and attaching a task with the space. Start by having an agenda and keep it specific.
Agenda- To have more free space and an assigned place for different tasks.
Examples. 1) Reading more consistently– Separate the read books from the un-read one’s. Place the former closer to you and at eye level. Place the book you’re currently reading where you spend most of your time in a day. You can plan the room lighting to suit this like I have a height-adjustable reading floor lamp for the same.
2) Work– Have a simple table and chair situation going on for your work/ study if not more. So whenever you are at it, what you will majorly do is work as you relate this space in your psyche to working. To take it a bit further have a small whiteboard near to write what you need to do for the day. This is loud and visual, not to mention the satisfaction of cancelling out the work done. All procrastinators (throwing shade at myself) take a note.
3) Creativity– For me, it is the creativity it could be something else for you. You can add a few photographs, quotes, a painting stand or do up the wall and keep the creative juices high.
4) Workout– Thanks to the balcony, I have set up the workout equipment there. I relate this space to working out or meditating. Keeping your workout clothes and shoes ready a day prior helps.
5) Sleep– Prioritize rest. Relax completely after a day’s work. My bedside has a planter on the side and a small table to place a book or two. Having few things around helps with the mindset and space.
Here I’ve just given a few examples of what I have optimized, you can add in your own things and work your way around this.
Detailing and attaching a task to a particular space helps you identify with it and confine to the task or act more. Start small, do it for yourself, make it look attractive.
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